NEODY: analysis in English https://neody.com.br/en/series/where-brazil-can-gain-from-ai/ NEODY is a Brazilian business intelligence publication with reporting and analysis on technology, management and strategy, so business owners and managers can decide with sharper judgment. en Thu, 29 Oct 2026 23:20:00 GMT When AI recommends the same brands, who gets left out? https://neody.com.br/en/articles/ai-recommendations-brand-concentration/ https://neody.com.br/en/articles/ai-recommendations-brand-concentration/ Imagine competing for a customer who has already received three recommendations from an AI assistant. Your company may offer excellent service, a competitive price and real expertise. Yet if it is missing from that list, it may never reach the negotiation. Sandra Matz and colleagues compared 110,000 choices by 1,000 US users with decisions generated by AI agents. The agents favored popular options and made different people's choices more alike. NEODY examines what that could mean for brand discovery, suppliers and competition, and offers a practical way to measure how concentrated recommendations have become. Negotiation and Markets Luiz Claudio Rangel Thu, 29 Oct 2026 23:20:00 GMT Where AI is already showing results in Brazilian companies https://neody.com.br/en/articles/where-ai-is-delivering-value-in-brazilian-companies/ https://neody.com.br/en/articles/where-ai-is-delivering-value-in-brazilian-companies/ The reviewed cases report gains in administrative tasks, model deployment, customer support and hospital billing-denial handling. These are results published by companies and suppliers, without independent auditing by NEODY. Time savings, reduced costs and ROI are different kinds of evidence. The series starts with four documented cases and outlines the criteria for assessing the return of each implementation. Innovation and Business Luiz Claudio Rangel Thu, 01 Oct 2026 16:25:58 GMT How much does AI cost? https://neody.com.br/en/articles/how-much-does-ai-cost/ https://neody.com.br/en/articles/how-much-does-ai-cost/ The real cost combines implementation, subscriptions or usage, infrastructure, integration, supervision and maintenance. Compare proposals by dividing that total by tasks completed to the required standard. A NEODY simulation shows how R$6,800 in monthly operating expenses can lead to R$92,000 in first-year spending, with two implementation months and ten operating months. These are teaching assumptions, not a market quote. Artificial Intelligence Luiz Claudio Rangel Thu, 01 Oct 2026 16:25:58 GMT